BMW Motorrad today issued the following press release, announcing the end of factory involvement in World Superbikes, and a shift of focus to supplying customer teams. Analysis of the announcement will follow, once we have more idea of the full implications of this:
BMW Motorrad continues its strategic realignment in motorsport.
With effect from the end of the 2013 season, BMW Motorrad will terminate its commitment in the FIM Superbike World Championship in order to strengthen the customer sports programme.
Munich, 24th July 2013. BMW Motorrad is continuing its long-term strategic realignment of the brand. This strategy also affects BMW Motorrad Motorsport’s activities, which as a next step will also be restructured.
At the end of the 2013 season, BMW Motorrad Motorsport will terminate its factory involvement in the FIM Superbike World Championship. The main focus and some of the resources of BMW Motorrad’s commitment to sport will switch to other motorsport activities like the successful international customer sports programme from 2014 on.
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