For the past five years, the world of MotoGP has been obsessed with cost-cutting, introducing a range of measures aimed at reducing the expense involved in racing. Unfortunately - and unsurprisingly - many of the actions meant to cut costs have done nothing of the sort, saving money in one area only to increase spending in others.
The real solution to MotoGP's malaise is of course a monetary one. If money is in short supply in the series, then what is needed are efforts to raise yet more money. Only be increasing sponsorship will the sport start to grow again.
Yesterday, the Gresini team issued a press release showing they are taking initiative in this area. The Gresini Racing team organized a special two-day sponsorship event, to which they invited all of their official sponsors, to give them an opportunity to network. Afterwards, the Gresini team pronounced the event a success, further helping to cement partnerships with their sponsors.
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