Wednesday, February 29, 2012
Interesting numbers from Daytona
The much-delayed Daytona 500 was seen by a total audience of over 36.5 million Americans, according to the initial national ratings issued today by Nielsen Media Research, but the NASCAR season-opener averaged only 13.7 million, which was a long way down on last year’s rating of 15.6m and only just ahead of the much delayed [...]
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